Inspired by Tiffany Hsu’s New York Times piece “Silicon Valley Is as Sick of AI Slop As You Are,” Jesse and I dig into what “AI slop” really means and what marketers should do about it.
We cover Pew Research data on AI-authored web pages, Spotify’s removal of 75 million spammy tracks, and studies on model collapse and writing homogenization. We debate whether trust is marketing’s most valuable asset, why disclosure of AI use can backfire, and whether humor and weirdness are still a human advantage (spoiler: research says AI can be funny too).
The conversation closes on what should actually differentiate brands when content becomes infinite: taste, judgment, and original point of view.
