Building Community: San Francisco Board Game Designers
While most board games have just one designer’s name on the box, there are dozens, if not hundreds, of others who helped shape that game before it ever reached a store shelf. Back in 2018,…
Social Strategy
The Verge reports on my departure from Nokia
After nearly a decade with Nokia in Finland and Silicon Valley, with 5 different roles across Marketing & Communications, I was part of large company-wide layoffs in 2012. My departure was reported on by The…
Equinix Ambassadors: Empowering Employees to Tell Our Story
From in-person trainings to a gamified platform, I launched and led this employee advocacy program to life — and into the hands of thousands.
Nokia Conversations: Editorial-First Storytelling for 1M+ Monthly Readers
As editor-in-chief, I led Nokia’s flagship blog to over one million monthly readers with a focus on transparency, tone, and timely storytelling.
S60 Blogs: A Multi-Voice Platform for the Nokia Smartphone Community
A multi-author blogging platform that gave Nokia’s S60 teams a direct line to the developer and influencer community
WidSets Pets: How a Viral App Raised Awareness from App Stores to Adweek
A viral app that not only entertained users but also energized Nokia’s growing developer community.
The Voice of S60 Podcast: Where the Nokia Community Got a Voice
Nokia’s first podcast, built from scratch to spotlight fans, developers, and influencers around the world.
An Evening with S60: Where Fans, Phones, and Pints Came Together
Transforming Equinix’s blog into a globally scalable, SEO-optimized platform for regional marketing and thought leadership.
Equinix Blog Redesign: The Blog That Grew Up
Transforming Equinix’s blog into a globally scalable, SEO-optimized platform for regional marketing and thought leadership.
Equinix HD: Turning Internal Voices into Industry Influence
A bi-weekly video podcast that tames the content chaos with a camera, a calendar, and a plan.