How Do Marketers Fight AI Slop?
Inspired by Tiffany Hsu’s New York Times piece “Silicon Valley Is as Sick of AI Slop As You Are,” Jesse and I dig into what “AI slop” really means and what marketers should do about…
Social Strategy
25 Ways B2B Marketers Can Use AI Video
I’ve been having a blast using AI video for my #ChiefFunOfficer project, and you should too! Here are 25 easy & inexpensive ways B2B marketers can rethink everyday marketing content with AI video. 1. LINKEDIN…
Storytelling in the Age of AI
In this episode of “Happy to Chat” Jesse and I explore why storytelling matters even more now that AI can generate content instantly. Some highlights: – Ricoeur’s philosophy: narrative is what makes time meaningful –…
Why Corporate Blogs Matter More Than Ever
In this episode of Happy to Chat, Jesse and I make the case for why corporate blogs matter more than ever in 2026, even as short-form video dominates and AI reshapes how people search for…
How to Create a LinkedIn Presence Without Losing Your Voice
Our debut episode! Jesse and I dig into what it actually takes to build an authentic LinkedIn presence, without sounding like a content robot. Jesse, a veteran copywriter with credits at Google, YouTube, and Uber,…
Building Community: San Francisco Board Game Designers
While most board games have just one designer’s name on the box, there are dozens, if not hundreds, of others who helped shape that game before it ever reached a store shelf. Back in 2018,…
The Verge reports on my departure from Nokia
After nearly a decade with Nokia in Finland and Silicon Valley, with 5 different roles across Marketing & Communications, I was part of large company-wide layoffs in 2012. My departure was reported on by The…
Equinix Ambassadors: Empowering Employees to Tell Our Story
From in-person trainings to a gamified platform, I launched and led this employee advocacy program to life — and into the hands of thousands.
Nokia Conversations: Editorial-First Storytelling for 1M+ Monthly Readers
As editor-in-chief, I led Nokia’s flagship blog to over one million monthly readers with a focus on transparency, tone, and timely storytelling.
S60 Blogs: A Multi-Voice Platform for the Nokia Smartphone Community
A multi-author blogging platform that gave Nokia’s S60 teams a direct line to the developer and influencer community