A bi-weekly video podcast that tames the content chaos with a camera, a calendar, and a plan.
Equinix’s video content used to be all over the place — sporadic uploads from different teams, each with their own look, tone, and production style. There was no clear editorial direction and no consistency in how or when content was published. It didn’t reflect the strength or polish of the Equinix brand.
To fix that, I launched Equinix HD, a bi-weekly video podcast built around interviews with Equinix employees, customers, partners, and industry influencers. Each episode followed a consistent format, giving the series a strong, repeatable structure that aligned with our brand voice. This wasn’t just about producing content — it was about creating a platform that showcased thought leadership and built stronger relationships with our ecosystem.
The goals were clear: grow our YouTube following, drive more views, spotlight Equinix thought leaders, and amplify our message through co-branded content with partners. I handled the entire production workflow — booking guests, selecting topics, shooting interviews on Canon cameras, and editing each episode in Adobe Premiere. We promoted the series organically across YouTube, Twitter, Facebook, and LinkedIn.
What I learned along the way is that you don’t need massive budgets, big agencies, or long lead times to create high-quality video. With a smart format, a small crew (even if it’s just one person), and consistent execution, you can build a compelling content series that delivers real value — and stays on brand.
