Our debut episode! Jesse and I dig into what it actually takes to build an authentic LinkedIn presence, without sounding like a content robot.
Jesse, a veteran copywriter with credits at Google, YouTube, and Uber, shares how a raw pandemic-era post changed his entire approach to the platform.
We talk through where post ideas really come from, how Jesse develops his signature narrative style, what makes a post flop or go viral, and why the best metric for LinkedIn success isn’t impressions — it’s the quality of the relationships you build.
Plus: fictional hooks, AI poetry, wealth managers who choose ChatGPT over copywriters, and why dreams never work as post ideas.
